Privacy Policy

This Privacy Policy explains how Regeno Ltd (“we”, “our”, or “us”) collects, uses, processes, and protects your personal information when you use our services, including our website and mobile applications (collectively, the “Services”).

1. Information We Collect

1.1 Information You Provide

• Account Information: Name, email address, phone number, farm details, and other contact information when you create an account
• Farm Data: Field boundaries, crop information, soil data, compliance documentation, photographs, and other agricultural information you upload
• Communications: Messages, feedback, and correspondence you send to us
• Payment Information: Billing address and payment method details (payment card information is processed by our secure payment processors and not stored by us)

1.2 Information We Collect Automatically

• Usage Data: Information about how you use our Services, including features accessed, time spent, and user interactions
• Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
• Location Data: GPS coordinates and location information when you use our mobile applications (with your permission)
• Cookies and Tracking: We use cookies and similar technologies to improve your experience and analyse usage patterns

2. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To provide, maintain, and improve our agricultural compliance and scoring services
• RegenScore Calculation: To analyse your farm data and generate your regenerative agriculture score
• Compliance Management: To help you manage and track compliance with agricultural schemes (SFI, Countryside Stewardship, etc.)
• Communication: To send you service updates, notifications, and respond to your inquiries
• Account Management: To manage your account, process payments, and provide customer support
• Analytics: To analyse usage patterns and improve our Services
• Legal Compliance: To comply with legal obligations and protect our rights
• Marketing: To send you information about new features and services (with your consent where required)

3. Information Sharing

We may share your information in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who help us deliver our Services, including:

• Cloud hosting and data storage providers
• Payment processors
• Analytics and monitoring services
• Customer support platforms
• Email and communication services

3.2 Financial Partners

With your explicit consent, we may share your RegenScore and relevant farm data with our partner lenders to help you access better financing terms.

3.3 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or to protect our rights and the safety of our users.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and monitoring
• Access controls and authentication measures
• Secure data centers and infrastructure
• Employee training on data protection

However, no system is completely secure, and we cannot guarantee absolute security of your information.

5. Your Rights

Under UK GDPR and data protection laws, you have the following rights:

• Right of Access: Request copies of your personal information
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information in certain circumstances
• Right to Restrict Processing: Limit how we process your information
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent for processing where we rely on consent

To exercise these rights, contact us at hello@regeno.farm or +44 7424 113 700.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our Services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

When we no longer need your information, we will securely delete or anonymize it.

7. International Transfers

Your information may be transferred to and processed in countries outside the UK/EEA. Where we do this, we ensure appropriate safeguards are in place to protect your information, including adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

8. Cookies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze how you use our Services
• Provide personalized content
• Improve our Services

You can control cookies through your browser settings, but this may affect the functionality of our Services.

9. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through our Services. The updated policy will be effective from the date posted.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: